Cross Damian Lillard's name off the sneaker free agent list. The former Rookie of the Year and Portland Trail Blazers point guard has extended his partnership with adidas. Details of the contract were not released, but USA Today reports it's the third-largest contract of its kind in the NBA, below only Derrick Rose's and LeBron James's deals.
"Adidas has been great to me over my first two seasons," Lillard said in a press release. "I've had the opportunity to wear a lot of great products, help design special versions of shoes, be a part of TV commercials and travel the world with the brand."
Lillard has worn an array of adidas sneakers, including multiple Derrick Rose models, the adidas Crazy 8 and Crazy 1, the latter of which adidas produced in a special "Rose City" colorway just for him earlier this season. Named an All-Star in just his second year in the league and with playoff runs ahead of him for the foreseeable future, Lillard is a rising star. adidas was quick to lock him up long-term.
"Damian has proven to be not only an amazing basketball player, but a great partner, member of the community and someone who creates excitement for our products," said Chris Grancio, adidas's head of global basketball sports marketing. "His leadership and commitment to success on the court and his ability to interact and relate to fans through social media and the community make him the perfect fit to be one of the cornerstones of the adidas brand."
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