Interactive Jordan Flight Lab Takes Over New Orleans

Jordan Brand's Flight Lab provided both members of the media and visitors with some cool interaction during NBA All-Star Weekend in New Orleans.

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Jordan Flight Lab

Air Jordan was everywhere during All-Star Weekend in New Orleans, but its best performance might have come from inside a nondescript, beige building tucked in to Magazine Street downtown. The Jordan Flight Lab allowed both media and curious bystanders to enter its futuristic brand space, where they could interact with holograms of Jordan athletes like Blake Griffin and Russell Westbrook, design their own shoe and check out Jordan's new trainer. Click through the slideshow to get a closer look at the Jordan Flight Lab.

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Air Jordan was everywhere during All-Star Weekend in New Orleans, but its best performance might have come from inside a nondescript, beige building tucked in to Magazine Street downtown. The Jordan Flight Lab allowed both media and curious bystanders to enter its futuristic brand space, where they could interact with holograms of Jordan athletes like Blake Griffin and Russell Westbrook, design their own shoe and check out Jordan's new trainer. Click through the slideshow to get a closer look at the Jordan Flight Lab.


Photo Credit: Getty Images // Thinkstock

Topics: NEWS | TRAINER | AIR JORDAN