Prior to the Cleveland Cavaliers' season opener, the city on Lake Erie turned into a giant, all-day party.
From ESPN's SportsCenter broadcasting live from downtown to Kendrick Lamar and Imagine Dragons performing outside Quicken Loans Arena, the buildup to the Cavs' home opener against the Knicks and the return of the King was extravagant. One of the major highlights was Nike's unveiling of a new LeBron James billboard across from the Q in the same spot as the original "Witness" poster during James's first stint in Cleveland. Beginning at 8 a.m., the billboard was slowly unfurled and was completed five hours later.
Fortunately, Nike scaled that timeframe down to 36 seconds in this awesome hyperlapse video. Check it out.
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