Nike SB skater P-Rod and his boys on Ventura Boulevard just released the Primitive 2010 Fall/Holiday Look Book. For modeling assistance, they enlisted Doughboy and OMG, heirs to the Ice Cube dynasty, as well as the Primitive president himself, Paul Rodriguez Jr.
Winter at Primitive is all about mischievous fun. Just because it's cold outside doesn't mean you can't play. It's time to throw on a hoodie, gather up the troops, and set up camp somewhere cozy. Peep some of our favorite styles from the line below.
The new collection will be available online October 23 @ primitiveshoes.com.
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